P.P.S. corner
Year: 2022
Total area: 30 m2
Location: Moscow, Russia
Photos by: Sergey Melnikov
Post post scriptum is a Russian clothing brand with its own production. P.P.S creates clothes that do not impose someone else's identity, leaving freedom for a person’s own expression.
AXONOMETRY
NOW
The idea of individuality and non-binary inspired us to create a clothing corner that would reflect the freedom of self-expression without formality and stereotypes. One of the brand's collections, upcclng, conveys the idea of recycling, which also served as the basis for working on the concept. One of our biggest challenges has been to create a corner that stands out against the mottled background of the shops and is perceived as a separate space, while conforming to the strict rules of the Tsvetnoy Department Store.
At the entrance to the corner there is an art object - a striking accent in the form of a recycling box made from leftover fabrics and combined with a stainless-steel cube. Clothes collected by visitors will be used as material for new collections. At the heart of the shop's composition is a lattice of curved steel plates, on which a phrase echoing the P.P.S. philosophy is inscribed. At the far end of the column there is an important element, a LED screen, which displays the brand's collections. Regular customers and potential customers of P.P.S. can take part in the footage, thus influencing the image of their favourite brand. A unique experimental project of integrating pictures of customers contributes to creating an emotional connection with the audience and supports unconventional ideas about beauty and style.
The contrast of the austere straight lines of the equipment with the complex curvilinear geometry, technologically advanced materials, and the involvement of customers in the life of the brand form a futuristic image that refers to the idea of individuality and at the same time commonality of all people, reminding us that the most important thing is to be alive and sensual.
